ABSTRACT
Introduction: The spread of the COVID-19 pandemic in Mexico required close communication with the population by the health authority through press conferences at both federal and local levels. Objectives: To analyze the press conferences issued by the health authority in a city in northern Mexico on a daily basis and broadcast by local press, in order to determine if they were used to educate for health and on which topics. Methodology: Qualitative research through content analysis of the press conferences issued during the period from January 26, 2021 to March 12, 2021. Results: 5 thematic axes were identified, revealing health education through these press conferences. Conclusion: Press conferences during the SARS-CoV-2 pandemic were used for the purpose of both informing and educating, in order to provide relevant medical information to population, helpful to take care of their health during and after the pandemic. The participation of the media was key in this regard.